To make a follow-up music video for a big parody summer anthem.
After the success of our last project with Two Plus Ones (Living at Home), we were approached by Comic Relief to make a new video - this time with the idea of recreating a big, banging summer anthem. We met up with the guys from Two Plus Ones and brainstormed a whole load of concepts, eventually settling on the idea of a tropical house parody. The challenge we faced was to create something that convincingly aped all the stylish flourishes of a tropical summer video, while also giving us the flexibility to cram in as many jokes as possible.
As we picked apart the script, we realised we were going to need a load of locations and extras - not least for the big pool party set-piece that was going to open the video. So we called in all the favours we could and tried to turn a small budget into something that looked dazzlingly expensive. With a few fancy camera tricks, we think we managed to combine the sexy swagger of tropical house with as many jokes as possible.