To make a parody music video of a big summer anthem - and to make that sit at home amongst Comic Relief's other output.
After the success of our last project with Two Plus Ones (Living at Home), we were approached by Comic Relief to make a new video - this time with the idea of recreating a big, banging summer anthem. We met up with the guys from Two Plus Ones and brainstormed a whole load of concepts, eventually settling on the idea of a tropical house parody. The challenge we faced was to create something that convincingly aped all the stylish flourishes of a tropical summer video, while also giving us the flexibility to cram in as many jokes as possible. As we picked apart the script, we realised we were going to need a load of locations and extras - not least for the big pool party set-piece that was going to open the video. So we called in all the favours we could and tried to turn a small budget into something that looked dazzlingly expensive. With a few fancy camera tricks, we think we managed to combine the sexy swagger of tropical house with as many jokes as possible.